“Can somebody come get me? I’m stuck in The Dominican Republic” ~Funky Dineva Ross
Owner and founder of Inferno DR
Will Darvin Williams wants y’all to know that the first year of Inferno (2009) he donated $23k to charity, and says how quickly y’all have forgotten. I want to know what does that have to do with the cost of tea in china? Quiet as its kept, Santa might want to go rescind his donation and provide a few refunds with that money. Someone please get Olivia Pope on the line so she can take care of this situation. The public relations related to The Goup Of The Century Inferno DR have just been horrible. To top things off, William’s Facebook and Twitter pages read like he is the victim. Both pages are filled with scriptures, inspirational quotes, positive affirmations, and prayers from friends and family. Really girl? That’s what we doing right now? Oh ok… At a time like this, when you have a half million dollars of other peoples money in your pocket and the court of public opinion has ruled that you are a crook, you are really going to allow your social media pages to read like you are victim? Mind you nowhere in the midst of these poor attempts to garner sympathy does the word “refund” appear. Chile… Catch these T’s
Will, Will, Will, no, no, no. We can all be redeemed from anything, but this is not the way to go about it. To speak publicly as if the world should give you a break while you are tootsie rollin’ around Miami with other peoples money in your pocket, all because you made a donation 5 years ago is the wrong move. Not to mention, it is rather insensitive. Trust and believe, the people who had to sleep under coconut trees because you failed them can care less about some donation.
At a moment like this, the people want to see a man who is gravely remorseful and apologetic, not a man that is defensive. Though you may be hurting inside right now, you’ve got to subordinate your feelings to those of the public if you ever plan to redeem yourself and continue to grow your business.
The public relations surrounding this debacle have been so horrible that the sh!t isn’t even funny anymore. My mama always said “never tear anyone down without extending a hand to lift them up”. That being said Will, I’m going to offer you some pretty worth wild advice.
- Effective immediately, do not post anything AT ALL on any social media network. Additionally, deactivate your Facebook friend’s ability to comment on your page. Their well wishes and prayers being posted on your page, though needed and appreciated, make you appear to be the victim, and marginalizes the feelings of those impacted most (the patrons). The people who you really need a word of support and encouragement from have your phone number.
- Devise a succinct story as to how this all happened from start to to finish. Tell the truth, but do not get caught up in the minutia of petty details. The story needs be short, simple, factual, and to the point. Remember the story like it is The Lord’s prayer. You should be able to recite 400 times forward and backwards and each time it should be the same.
- Devise a succinct customer focused plan of action on how you plan to return all monies due. The process should be quick, easy, and seamless. This entire ordeal has been enough of an imposition. The last thing people need is an unclear lengthy process to recoup their coins.
- After and ONLY after you have come up with an explanation as to what happened and a plan for retribution, you can take to Twitter, Facebook, and all other media outlets at your disposal and disseminate the information.
- Plan a sh!t load of smaller events that you can execute rather quickly and garner good PR. Right now when you google “Will Darvin Williams” or “Inferno DR”, tons of negative press appear. You need as much good press as possible to offset all the bad stuff and push down its search engine ranking.
There are a few other things that can be done as well, but you are going to have to pay me for those. LOL Don’t say I ain’t never done nothing for you! BYE
“Correct me when I’m wrong and acknowledge me when I’m right” ~Funky Dineva Ross